Sweet encounter bakery (Lansing, MI) Taste Test reels
The task: Sweet Encounter Bakery is a 100% gluten-free, peanut-free, and vegan-optioned bakery that defies stigmas against gluten-free deserts with their delicious creations. I've tasted them myself. And wow.
The painful part is, the stigma against gluten-free deserts is sometimes so prominent that one can't even get someone to at least try the element.
The great thing is, college students will normally try any food that's free.
Thus, we recorded campus-goers live reactions while tasting Sweet Encounter deserts, followed by their shocked reactions after revealing that the sweet treats were gluten-free, peanut-free, and some even vegan.
It's time for the anti gluten-free stigma to falter and accept that gluten-free baked goods CAN be delicious.
Michigan State University w.j. Beal botanical garden
The task: Raise student body awareness of the on-campus Beal Botanical Garden leading up to their 150th anniversary in spring 2023.
Our solution: Like any other campus full of Gen Z Zoomers, a great deal of MSU students are heavily influenced by influencers on social media. However, on top of that, there is an immense amount of Spartan pride on our campus as well.
So, we asked the most well-known student influencers we could think of to get mic'd up and come with us for a walk through interview in the garden. The most effective way to reach Gen Z as you already know, is social media.
Enjoy the final product reels for Facebook, Instagram, and TikTok.
Meet JaYden Reed: MSU WIDE RECEIVER, 37k Instagram Followers
A fan favorite to say the least.
Meet Marcy Creevy: MSU Barstool Viceroy, 310K Tiktok Followers
Clearly, Marcy is influencing more than just 50,000 MSU students.
Netflix Brand Extension: Snackfix
Traverse bay Children's advocacy center:
child sexual abuse prevention campaign
Dunkin' Donuts digital promo
Invisalign nfl line magazine ad/ooh
The task: Take a boring everyday product and make a great magazine spread and out-of-home advertisement for it. I chose a retainer case. Mission accomplished.
Gucci summer 2021 collection digital ooh
