Who would just leave Gucci on a city bench?
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To promote Gucci’s Summer 2021 collection, this non-traditional OOH features a set of decoy Gucci shopping bags on a bench in a bustling city area. A surveillance camera captures when people give into their urge to see what luxurious items are in the bags.
When people touch any of the bags, an alarm connected to the surveillance camera guides the audience to scan the QR code on the bench. The QR code directs users to a sneak peek of Gucci’s Summer 2021 unreleased collection.
filler tThe QR code site will also give each individual the option to grant Gucci consent to use the footage for a social media campaign.
